3 Things You Must Know Before Scaling A Campaign

roadblock

Often times scaling a campaign isn’t as easy as it’s made out to be. The first route is usually adding more traffic sources into the mix, or by duplicating your efforts over more campaigns, with different targeting, different angles, or by running your campaign over more than one traffic account on the same traffic-source.

What are the common roadblocks here?

Well, every source that say, may have the same format of ads (for example, native), won’t always perform as well as another source for a multitude of reasons, such as the available demographics, placements or overall traffic quality (some sources are really bad at vetting their publishers and are subject to a lot of fraud). It may just be that the source in question requires more testing of variations to your winning ads and landing pages in order to ‘crack’ that source. An example is landing page sizes on pop sources. Try tweaking the viewable size of the page and see how each variation performs on said traffic. It’s wise to find out what the pop dimensions are too, as many sources vary. If the source is break-even to slight loss, I’ll continue testing tweaks, so long as I don’t go into the red too far, until I’m in the land of the green, where the tree’s sway, the daffodils flourish, and I can frolic in the meadows of profitability.

Add More Countries?

Scaling into other geo’s (geographical regions) also tends to come with a new set of issues. A lot of people purporting scaling to other geo’s should be as easy as 1-2-3 are pulling your leg, I’m afraid. Some of the common problems I’ve faced are typically incorrect or poor translations (even from expensive translators on onehourtranslation.com), traffic sources that perform better than other’s with certain geo’s  (for example, one source worked great for me in the US, but sucked royally in France and Japan).

Why would this be? Different publishers, different placements & different audience come to mind. To note, it’s also potentially easier for these publishers to utilise bot traffic to increase their RPMs.

I have a solution for traffic sources that would help filter out a lot of the bullshit – pretty surprised they don’t do it already (greedy bastards) – block colocation & hosting companies and only allow valid ISPs through. That’ll minimize the problem a bucket-load.

Death by CAP

Looking to scale infinitely? Yeah, calm down soldier. Caps are a ceiling, imposed by the advertiser on the network, of how many leads they are able to handle on a daily/monthly basis, and they can stifle your ability to scale a lot. I absolutely LOATHE caps. I always seem to get surprised by them whenever I start scaling up, depositing a lot of money into traffic sources etc… Complete nightmare. I’ll go from 50 to 100 sales a day, and no one bats an eye. I go from 100 to 250 sales a day and all of the sudden the alarm bells start ringing and a soft-cap which I never knew about is imposed on me, at 150 leads a day (for example), which, if you blow over, can cause the advertiser to hard-cap the network. The difference between a hard and soft cap, from my understanding, is in the case of a soft-cap, any minimal spill-over, will still get paid out, but in the case of a hard-cap, any accidental spill-over will be on the network or affiliate and they’ll eat a loss. Obviously it’s in the best interest of the network to avoid a hard-cap, as it ultimately means less revenue for the network. The advertiser will either stop firing conversion pixels after xx leads a day, or they will only pay what they set the maximum cap at, if the specified cap is reached and exceeded.

My only tips here is to have backups in place, if you can find any, that still convert (normally not as well) and can keep your campaigns above water. Else, just pause traffic and resume when the clock strikes 12 (check with your network which time-zone they abide by) or when the month restarts.

Managing Workload

As a one man show, still, I only ever outsource bits and pieces when I need the extra grunt work, but don’t (at this current point in time) have any full-time employees. This creates a drastic issue, and that is, scaling over to 5 different sources, means 5 x the workload for optimizing, which can be a daily chore and take FOREVER. I had a situation last year, where I ran a campaign over 13-14 countries on 4-5 sources and had to optimize every 1-2 days to keep it profitable. Looking back, it would have been really convenient to have a full-time employee optimizing for me all day so I could focus on other, more important things, like finding more traffic sources.

Let’s have a conversation…

What are the main issues and roadblocks you run into when trying to scale your campaigns? Leave a comment below and if it’s something I’ve dealt with and found a way to handle it, I’ll try my best to provide some tips.

– Andrew, aka Andy D


If you’re looking for further Affiliate Marketing Guidance, check out StackThatMoney. Best community of experienced marketers from around the globe, exclusive meetups, follow along’s, tutorials and the knowledge of a thousand sun-gods.

Can’t Decide on Tracking Software?

I’ve recently switched over to a new tracking platform called Thrive by the guys over at iPyxel which I love. It’s still in development, but is constantly improving and making strides, and the best part about it is it can be self-hosted. The offer a 30-day trial and it’s $99 a month thereafter which is well worth the investment.


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From Munich to Melbourne to Bangkok [AWasia]

So I completely forgot to publish the first half of this post, which was a quick update to my recent round-the-world trip, so I am forced to couple it with my most recent trip to Thailand for AWasia.

As you may know, from my last travel-update post, I was in Munich, Germany to participate in Oktoberfest and meet with Timon H, an industry friend and ex-DNTX employee.

Oktoberfest
Oktoberfest

After Munich, I ventured off over to Budapest, meeting with Christina S. (FBQueen), who just spoke at AWasia in Bangkok. We met up a couple of times and I also attempted to explore the city, however, it rained a lot, so I mainly just worked from my AirBnB whilst there. Must revisit in summer.

In Budapest with FBQueen
In Budapest with FBQueen

I then disembarked and ventured off over to Italy, where myself and my good friend began our adventure in Pisa, being typical tourists and visiting the leaning tower. We then drove down to Florence to see what the hype was all about. Whilst we enjoyed ticking those things off the bucket list, there was a great lesson here, and that is, you should never ever drive in Italy, unless you’re in Sicily..

Not only are they insane drivers over there, the Italian’s have some awful laws that are basically designed to trap tourists. The city-centers seem to be littered with “ZTL” areas, aka, Zona Traffico Limitado (Limited Traffic Zones). To the unsuspecting tourist who was given a rental car and never warned, these are zones that you would never suspect exist.

Basically, they are all over Pisa, Lucca, Florence and Rome as well as other parts of Italy (normally big cities). They even exist in Taormina, Sicily, a place where, without a car, you’re pretty much unable to get around in, especially if you stay in accommodation way up in the mountains.

ZTL

So what are these zones? They’re basically zones restricted to local residents with permits only, and if you drive into them by chance, without a permit, a photograph of your number plate is taken, and you are then issued a ticket (apparently to your address back home) worth 80 euros or more.

Now, I can stomach one fine, however, from what I read, it’s very common to receive multiple fines at once, on the same day, and within minutes of each-other. So basically, just take a bus from Pisa to Florence if that’s the route you decide to take or suffer an annoyingly expensive surprise 8-12 months later.

Florence, Italy
Florence, Italy

On the upside, the food in Florence is second to none, and the rich history makes for an interesting visit. Unfortunately a few bumps in the trip made Pisa and Florence a sour experience, but all in all, I don’t regret going.

Leaning Tower of Pisa, Italy
Leaning Tower of Pisa, Italy

After Florence, we went to Sicily, and decided to spend 6 days there instead of 3, as we had planned to also check out the Amalfi coast, but didn’t want to burden ourselves with all that transiting. Besides, the weather in Sicily was nicer, except for the last day. The sky opened up, streets were flooded, a landslide blocked the freeway and consequently, we got stuck in hours of blocked up traffic – missing our flight out to Rome. We had to rebook and still made it that night but we lost a whole day in the process. Thank god for pocket-espressos I guess!

Hotel Balcony in Taormina, Sicily
Hotel Balcony in Taormina, Sicily

After Rome, I flew over to Dublin for 5 days to meet with an advertiser and get a little down time so I could catch up on work before figuring out my next move.

I was highly undecided on whether or not I wanted to go to New York for Ad:Tech or directly to LA to celebrate Halloween and have a few meetings. I eventually decided flying to Melbourne to my dual 27″ monitors was a much wiser decision for work productivity.

Lessons Learned From Europe

  • You will get scammed in Hungary by Taxis. Be cautious.
  • Driving in Italy is foolish unless in Sicily. Even then, be careful during their high season.
  • Don’t leave your friend at bars in foreign countries when they’re highly inebriated. They tend to lose their phones, and get mugged that way.
  • Traveling is way too stressful when you only stay for a short time and constantly hop around.
  • Affiliate marketing isn’t dead – it’s just gotten a bit harder.
  • I need to build a team and work on building a real asset as opposed to pure CPA. The instability of CPA offers is brutal.

AWasia Bangkok & Koh Samui

If you weren’t lucky enough to get yourself down to Asia this month and attend the first ever Affiliate World conference in Bangkok, here’s what you missed out on.

It was a 3-day event, filled with speakers and panel-discussions with topics ranging from general affiliate marketing, outsourcing, mobile marketing and how to build an 8-figure business with an exit-strategy. Some of the panel members and speakers were exceptional whilst some could brush up a little on their public speaking. Some of the speakers who did an individual presentation or were part of a panel discussion included Ryan Holiday, Gerard Adams (Elite Daily), Tim Tetra, Benjamin Yong, Alexander Willemsen, Lorenzo Green, Charles Ngo, Steve Jukes (Jumbleberry) and many others.

There were even Google and Facebook employees who spoke on the panels and provided some crucial insight. The format of the conference I believe had an essence of inspiration from TED talks which I thought was a clever move. I really enjoyed the this conference, way more informative, interesting and affiliate-friendly and I think the STM owners are really going to run Affiliate Summit out of business if they can keep this up. Hats off!

AWasia - Zeno aka David Savory
AWasia – Zeno aka David Savory and Panel

A lot of solid information shared and great ideas sparked. There was also a meet-market and after-conference meet-and-greet drinks which, to say the least, was an exhausting activity. Turns out, going to all these meetups, conferences and conventions this year (about 10 in total) led me to befriend a great deal of people in the industry… many names of which I forgot… I blame it on meeting in environments which aren’t exactly conducive to memorization (damn you vodka!).

I even got to meet Finch (Martin Osborn) from finchsells.com in real life for the first time, and was notably surprised at the lack of testicle-jokes in our real-world conversation.

A large amount of people then extended the trip and went to Koh Samui, where many of us stayed at the same hotel (Casa De Mar) making for a great way to network in a casual environment with some incredibly smart and established people in the industry. Can’t be more thankful for the new connections and friends I have made.

In Koh Samui with Michael Brenner & Max G
In Koh Samui with Michael Brenner & Max G

Some key lesson’s from the conference

  • The industry is growing, and shifting actively. Adaptation is inevitable.
  • A lot of emphasis on finding your competitive edge / competitive moat in order to get ahead
  • Spend your time learning the biggest traffic sources and how to master them, instead of wasting time with smaller, lower quality sources. Something I don’t do enough of but will in 2016.
  • If you’re running sweepstakes, and your pages have a comments section, you can use that to your advantage to get extra ROI with extra creativity
  • Beard = Trust
  • Facebook Pixels should NOT be ignored. Building audiences is extremely useful
  • Finding the best way to structure a team is a fine balance, depending  on each person’s role, and which form of compensation works best (media buyers vs developers for instance).

The next conference will be set in Berlin. As far as I know, no date has been set yet and no details released. There’s a very high chance I’ll be there and hope to see you all there too.

Keeping Fit Whilst Traveling:

Yes, here’s that section that you’ll probably skip over. Make sure to revisit my blog when looking for a gym and traveling. I’ll have most likely mentioned it before.

Gym’s & Fitness Centers In Europe

Budapest

Life 1 Fitness

  • Nyugati location is a very new facility, quite big and has decent equipment.
  • Entry: First visit free, ~1100 forint (depends on location) thereafter
  • Address: Multiple Locations
  • Website: https://life1.hu

The bodybuilding mecca of Hungary

  • Great facility. All the equipment you need. A bit far out of the center though.
  • Entry: Free for first visit. ~1000 forint thereafter.
  • Address: Budapest Béke utca 21-27
  • Website: http://meccagym.hu/
Working out in Budapest @ Bodybuilding Mecca of Hungary
Working out in Budapest @ Bodybuilding Mecca of Hungary

Florence

Swan Gymnastic Center

  • Tiny little gym, old equipment. Does the job for a workout, although you’re probably in Florence to eat the great food and admire the historical sites.
  • Address: Via dei Pepi, 28, 50122 Firenze, Italy
  • Entry: 10 EUR

Trapani, Sicily

Palestra Et Club

  • Mid-sized facility, decent, but not great
  • Address: Via della Pace, 21, Trapani TP, Italy
  • Entry: 5EUR

Taormina, Sicily

Quaras Gym

  • Tiny Gym, not a lot of equipment. Only visit if you’re desperate for a workout. There doesn’t seem to be much else around. Also a bit hard to find.
  • Entry: 10 eur to drop in
  • Address: Via Giardinazzo 35, 98039, Taormina, Sicily, Italy
  • Website: https://www.facebook.com/quarus.gym

Dublin, Ireland

FlyeFit

  • Since I stayed in Dublin 2, I went to FlyeFit, big facility, had most equipment you need. I got lucky and my Airbnb host was able to get me free entry for the duration of my stay. They have multiple locations.
  • Entry: 9 EUR
  • Address: Multiple Locations
  • Website: flyefit.ie

Gym’s In Thailand

Amari Watergate Bangkok

  • I stayed at this hotel so it was free to use their gym, which is surprisingly well equipped for a hotel gym. I believe you can pay to use the facility as well
  • Entry: N/A
  • Address: 847 Petchburi Road, Bangkok 10400, Thailand

Worlds Gym – Koh Samui

Elite Gym and Fitness

  • New equipment, though missing some stuff, pretty well equipped, indoor and not so muggy inside
  • Entry: 400 Baht
  • Address: Located on top of McDonalds, Starbucks, Burger King and Pizza Company on the Chaweng main road.
  • Website: http://www.elitegymsamui.com/

If you enjoyed this post, share it with your friends, and leave your thoughts below!

– Andrew, aka Andy D


If you’re looking for further Affiliate Marketing Guidance, check out StackThatMoney. Best community of experienced marketers from around the globe, exclusive meetups, follow along’s, tutorials and the knowledge of a thousand sun-gods.

Can’t Decide on Tracking Software?

I’ve recently switched over to a new tracking platform called Thrive by the guys over at iPyxel which I love. It’s still in development, but is constantly improving and making strides, and the best part about it is it can be self-hosted. The offer a 30-day trial and it’s $99 a month thereafter which is well worth the investment.


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