Adam Tal approached me and asked kindly for myself and Josh to review is new product and being such nice guys, we gladly did so. I’ve consolidated my review and Josh’s review into one post.
I’ve been hearing about this tool for quite a while now and when Andrew contacted me saying to give a test, I was all for it. I hate sitting there in Photoshop changing up borders, saving images, repetitive work that ideally should be outsourced – with this tool it surely did feel like it was
being outsourced with the click of a button and no language barrier negotiations needed! *headache*
So I gave it a go and put in a dating creative and I found that it was really easy to use – you just crop the image and click submit, and hey presto I had 98 variations with the click of a button! Boom.
It created a huge variety of creative’s, even some of the most horrendous looking images I wouldn’t even think about trying (we all know horrendous often = $). So I uploaded the images into a test campaign on PoF, and boy was there some insane variations in CTR. I did not track conversion rate here, and most of you will know what a high CTR doesn’t always mean a higher conversion rate on PoF, but for you Facebookian’s out there, I think this a tool you should be using, since you’ll never know what works until you try it.
In the end of the day I am happy with this tool. It’s definitely something that should be looked at if you’re a serious marketer who doesn’t like to leave no-stone unturned when testing images. It has a low price tag on it also, so if you get 1 image out of the 98 that makes you $$, it’ll cover the fee and way more!
From a bird’s eye view, this product strikes me as a useful spanner in the toolbox (at least conceptually) and could well be expanded on to provide a nifty little set of tools for performance-based marketers who like to split test heaven and earth. Well maybe. I’ve never used this product before, nor do I have a close relationship with the creator. This review will be quite critical of the product (no sugar-coating over here), but I will try and keep it short and simple.
The goal of this product is to take 1 (or many) images and create multiple variations for your testing pleasure. Simple idea: take a time consuming task and automate it, box it up and sell it as a product.
Looking at the website, it seems to appear quite solidly put together, nice layout and design of the site which always gets my tick of approval if you’re looking to gain a customers trust. However, I don’t feel as if the same rings true when logging in to the backend of the site.
As soon as I logged in, my first reaction was that the layout just wasn’t very intuitive for the user. This is especiallytrue for a product targeted at laymen who don’t have the time or knowledge to automate what this product essentially achieves. I suggest to the author of this product – make the layout clear and concise.
Having step by step instructions on the first page is a good start, even the video, but overall it feels sloppy.
Nonetheless, I’m not here to critique user interface design – let’s get to the crux of the tool and see what it can really do for us as affiliates on a daily basis.
Let’s take an image and see what we can do it.
So I select an image, hit upload and crop. It appears pretty simple to use, anyone with a Facebook account should be familiar with this process – however it would be nice to have a little more flexibility with the image in terms of resizing & moving before cropping in order to fit more of the image in.
You can also selected “Use Mirror Image” which will essentially take the cropped image and create several variations using a reversed (horizontally) version of the cropped picture.
I hit “Save Thumbnail” and I get given a tonne of variations (98 to be exact) that I can now save to my desktop for use in my campaigns…
There isn’t (at the moment) an easy way to download all the images to your desktop without using a browser plug-in (the author mentioned DownloadThemAll for FireFox as a good alternative. I agree here, but I dislike FireFox). This does appear to be a future feature, soon to be implemented.
There’s definitely some sweet variations in there that you can test, which I’m sure would yield some interesting results, across all niches. You never know what works until you gather real data.
The price point for this product seems quite reasonable, however it does require a bit of ‘cleanup’ work and a web-designers special touch to get it to a professional-standard. I’m sure it’ll get there within a few months.
Personally, I like the product overall. It’s easy to use and I’m sure it’ll only improve as time goes on and the author spends more time on it.
If you’re interested in trying out the product, you can visit the sales page here: http://fbadstoolbox.com/membs/